Six Tips to Ensure Your Communications Resonate
It's common for corporate communications to inundate their audiences with countless messages, often saying the wrong things to the wrong people.
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Is Content Marketing the Same as Public Relations?
Survey Suggests PR's Post-Media-Meltdown Evolution is Accelerating I have to admit, I’m not wild about the name chosen by Marketwired for its survey examining the continuing shifts in public relations. Floating the question, "Are You a #ContentMachine?" is unsettling, especially considering the advances being made in automating content creation. That said, the survey findings reinforce what I’ve been witnessing during the past 15 years and especially the past 30 months. The diminishing power and influence of traditional media has elevated the importance of PR as a strategic content creation engine. As with most blockbuster developments, this latest trend is not really new at all. Nearly three years ago I helped client Aaron Long with the article, “Picking and Choosing: Content Strategy in the Age of Opportunity Overload,” published in The Public Relations Strategist. What is new is the elevated importance …